Content Marketing

What is Content Marketing?

Content Marketing is the marketing format that involves creating and sharing content to connect customers with your brand and with you. The content can be presented in many ways including web site updates, blog posts, photos, infographics, case studies, how to guides, reviews, videos, etc. It is unlike traditional marketing that usually interrupts what we are doing – ads on television, radio, newspapers, flyers, etc. as well as the new stream of invasive marketing like pop up ads, ads preceding video clips, and our favourite bad boy spam.

Content marketing engages your audience while they actively look to consume more information about products or services via reviews, articles, white papers, blog posts, and videos.

Here are a few suggestions to keep your Content Marketing effective and engaging.

Low Cost Web Site Traffic

Here are a few low cost ideas to generate traffic to your web site.

  1. Inbound links – These are links from other sites to your site. Mostly this takes time for you to contact those sites you want to have a link on. The site you contact will probably request a reciprocal link back to them so choose carefully who you want to be directly associated with. Remember, by including links on your site you are telling your customers you trust these sites. Do not ask for links from sites that have no connection to your business/industry and do not participate in link farms. (Google really hates this.) More on link farms in a future post.
  2. Write and Submit Articles – Contact industry related sites and publications to see if you can submit an article(s) on your area of expertise. Always include your name, email address and web site.
  3. Newsletter – Keep in constant touch with your clients that subscribe to it.
  4. Blog – Great way to interact with your site visitors and get them involved in the discussion. They can respond to your blog posting and you can respond back. Make sure to include a link to your blog from your web site and also include a link to your blog in your email signature.
  5. Join online communities – When participating in online communities don’t go in with a hard sell approach. Go in with information that the community can learn from and if the opportunity arises add a short sentence about what you do and what makes you an expert. Don’t forget to include your email address in your signature.

Set aside time each week to market your business with a few of these ideas. Persistence pays off and you will be rewarded with better search results and more traffic coming to your site.

Go Mobile

Increase engagement on your web site – Go Mobile

The growth of smart phones continues at a breakneck speed and shows no signs of slowing down. Searching the web with a mobile device is expected to surpass desktop search this year. Make your site design mobile friendly so when it is found your visitors can easily navigate the pages and read the content.

Local is Important

According to Google 1 in 3 mobile searches are local. After looking up a local business with a smart phone

- 61% called the business and 59% visited them;

- 79% of smart phones users use their phone to help with shopping;

- 71% of smart phone users that watch TV, print or online ads search for more information with their phones.

- However 79% of these advertisers do not have a site that is optimized for mobile.

I’m ‘Under the Influence’ with Terry O’Reilly

A week ago I was listening to one of my favourite radio shows – Under the Influence on CBC Radio 1 with Terry O’Reilly. It runs weekly on Saturday and Monday but all the shows are available as podcasts online via the CBC app.

The episode was called “This I Know” and Terry talked about some important lessons he has learned. I really enjoyed his “6 Tips for Presenting Ideas or How to be Great in the Boardroom”. 

Best Practices for UX and how they apply to your next CMS design

I read this very interesting article on .net magazine about tips for designing for localised interfaces and found that all of these principles completely apply to designing for a website for a SiteCM Content Managed website.

Hope this helps someone!

Web Design Wednesday: how to make graphics for retina screens

With the release of retina displays, such as Apple’s new MacBook Pro with retina display, designers have been thrown yet another curve ball with which to keep our designs up to par. Not only do retina graphics exist on mobile and tablet devices but now need to be optimized for desktop computers!

I have the great opportunity with ideaLEVER to be able to both design and develop some mobile sites for our clients, and am lucky enough to own an iPhone4 to test the following example with. If you are lucky enough to have a iPhone 4s, Nexus, Galaxy, iPhone5, Surface Tablet, iPad3, the new iPad, or even a shiny new MacBook Pro with retina display then this will tickle your fancy.

Yesterday, I found myself with the challenge of trying to increase the clarity of the graphics implemented on my iPhone4, realizing that they were all slightly fuzzy.

Thankfully, the answer to all my problems was already tucked away in our new default structure.css file, in the form of the retina display media query. Every new SiteCM skeleton site (staging site) comes with the full list of most widely used media queries in anticipation of our resellers implementing a responsive design.

It looks just like this:

@media only screen and (-webkit-min-device-pixel-ratio: 2),
       only screen and (min-device-pixel-ratio: 2) { 
       /* styles go here */

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